Search engine advertising is one of the most popular forms of PPC (Pay-Per-Click). Unlike other forms of paid advertising, Pay-Per-Click advertising can bring high-quality traffic to your site through a targeted methodology. In fact PPC advertising can drive considerable results.
With a PPC campaign you don't want just any traffic at any price; you want cost-effective traffic that drives relevant value for your business. And with the help of Pulsar Digital Marketing we can do just that. We’ll also find the best keywords to incorporate into your PPC campaigns that will give your search visibility an even larger audience.
Once your campaign is up and running, we’ll measure the efficiency and relevancy of your ads to make sure they’re effective utilizing CPC. Cost-per-click is the performance metric that’s calculated by dividing the total cost of your clicks by the total number of clicks.
Cost per click can vary greatly due to a variety of factors. In a nutshell, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or 5:1 ratio of revenue to ad cost, is ideal.
Our team knows one size PPC advertising doesn’t fit all. That’s why we do extensive research and present you with a data-packed game plan that aligns with your PPC marketing goals, ensuring your ads achieve the maximum number of clicks at the lowest cost.
Utilizing our expertise we can create an array of ad formats, including text ads, image ads, mobile ads and video ads. And we’ll make certain to target your ads to ensure they reach the right audience.